When a new Doctor appears there are always moments that get fans excited. There's the announcement of the Doctor, the new costume, the first scene and also the new logo. This is the week of the BBC Worldwide Showcase we finally get a chance to see what it looks like.
I'm not much of an expert on logo design but this looks okay to me and it's growing on me all the time. I like the colour well enough and it stands out against the dark background of the teaser artwork. The font looks quite thin so it will be interesting to see whether it will stand out in the shops on a piece of merchandise or not.
What I am slightly less keen on the 'Who' insignia:
It reminds me of that awful Tardis shaped 'DW' insignia that appeared on merchandise during the Matt Smith era and was even wodged into middle the 2010 logo to create 'DoctorDWWhoBBC'. Hopefully, like the 'DW', this 'Who' will be phased out after a while.
Seeing this new logo certainly one of those things that help to make it feel as if the show is entering a new era.
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